#Make a wechat official account how to#
#Make a wechat official account full#

Gamification allows you to engage with users and increase interaction organically. What are some good ways to develop and optimise your content using organic strategies? 1. This can help you grow your audience naturally while not spending too much of your marketing budget on purchasing ad space. Using WeChat, you can use organic strategies to develop your content.

#Make a wechat official account how to#

How to develop and optimise your WeChat content to focus more on organic strategies Brands today are using short form video content to capture the attention of some of the most valuable customers in the online economy. WeChat video allows users to create and share short 90 second videos or up to 9 images in this space. WeChat video accounts or WeChat channels is basically TencentвЂ™s version of Douyin. Therefore, the content you create on WeChat livestream will already have an audience! International brands marketing to a Chinese audience would already have an existing user base.

WeChat livestream is also beneficial due to the existing user base.

Users are able to subscribe share and revisit a channel through direct messages or group chats.

There are over 60 entry points for users to access mini programs.

Viewers can then directly click on a вЂњbuy nowвЂќ link and purchase the product without the need to leave the application

Enhanced e-commerce capabilities: brands can use their livestreams as a way to market their products.

There are many benefits in integrating WeChat livestreaming into your digital marketing campaign list this includes: This allows for users to view livestreams without leaving the WeChat ecosystem at all. WeChat livestreaming is seamlessly integrated within WeChatвЂ™s mini program. Livestreaming has grown significantly in the last couple years making it an important part of digital marketing for businesses.

Utility: An application for accessible online services.

WeChat mini program for content distribution.

Entertainment: Create an online game to act as an extra touchpoint.

E-commerce: Online store for your brand products.

Here are some examples on how you can leverage a WeChat mini program in each sector: WeChat mini programs are highly accessible and can be shared by users through QR codes or via an official link. WeChat mini programs are small apps within the WeChat ecosystem that perform the same functionalities, similar to a standalone application downloaded through an app store. WeChat features that can benefit Western businesses 1.

#Make a wechat official account full#

Here is a full list of necessary information for this process.

Chinese legal entity needs to be already eligible (time consuming & complex)ДЇor the application process, you will need documentation and information in order to be successful.

Account is owned by the brand which adds credibility.

Full control over followers on the accountДў.

You can only apply for a service account.

Getting started may seem complicated but we created a simple guide for you to follow to ensure you donвЂ™t miss any necessary steps: Step 1: Applying for an accountДЄs a foreign business, you will need to apply for an Official WeChat account. Setting up an official WeChat account is important in starting a business as an international entity.

Often dubbed the super app, WeChat can be an effective tool for foreign businesses to connect with Chinese audiences if leveraged properly. WeChat, the multi-purpose messaging app owned by tech giant Tencent, is one of the most popular and unique social media hybrids in China.

When it comes to understanding the Chinese social media landscape, it is important to understand and apply those key practices in order to succeed.

Therefore, the Chinese people have developed their own Chinese social media ecosystem to mirror if not exceed what the West has to offer. Due to the Great Firewall of China, common social media platforms such as Facebook and YouTube has been blocked. If you think you can take what you know about social media in the West and apply it to your Chinese digital marketing campaigns, think again.